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Annie Hamman

Annie Hamman Artist Interview

Artist Annie Hamman takes about the importance of teaching online art classes for most professional artists and teaching children art.

Annie Hamman

Annie Hamman Bio

I am an artist and a teacher from South Africa, but I am originally Russian. My most favorite subject in art is a face. I tend to fluctuate in styles and media, as I am constantly curious about new possibilities in art. I can describe my style as symbolic soulful story art. Occasionally I gravitate towards surreal, then to realistic, then to expressive. My favorite color palette is muted or monochrome, but I do venture into full-color blast areas of art and find it exciting as well.

Please tell us what you do.

I am a full-time artist and online teacher. I predominantly paint in acrylics, but comfortable with virtually any media. I teach expressive art, with emotion and feeling. Every year I release 1 or 2 online workshops that teaches everything I know up to this point. My current online workshop on painting expressive faces in a variety of styles and media is called Close-Up, it is currently running, and you can still join us, just follow link to my website.

Please tell us about your art.

Mostly my subjects are faces and story art. I can do realistic portraiture from photographs but it kind of bores me, so I predominantly do expressive art in loose style that evokes a feeling in the viewer. I love creating what I call Story Art, where various elements come together in one composition: face, body, hands holding an object or a bird, landscape behind it with a road and whole lot of additional elements. I teach how to put it all together in my workshops Soulful Story Art 1 & 2.

What is your art background?

I was trained as a watercolor artist, from the age of 13 to 16, where I went to government art school 3 times a week. We were painting realistic still life, taught basic composition, proportions and observation skills, drawing/ values, history of art and some sculpture. So many hours of watercolor have put me off this medium and off art for many years. It was not my medium and not my subject matter. It’s so important to find what is your passion in art. At the age of 35 I returned to art, learning to paint faces in acrylics, oils, pastels, charcoal, mixed-media and many other mediums. I am basically self-taught, because all I know now I have learned in the last 5 years of just showing up in my studio daily and experimenting.

You left a film editing career to become a full-time
artist, what made you make that change in your
life?

While being a filming editor I began playing in my studio more and more and realizing what actually is my true calling in life. Birth of my daughter at 35, have interrupted my editing career for few months and allowed me to reassess my life. After a couple of years of painting and evolving I sat down and saw that I have everything at my disposal to start teaching art online: teacher’s degree, filming and editing experience, and my brother who is a programmer was willing to help with website. New career is never an easy decision but you have to follow your heart, or it will only lead to unhappiness in life.

You host your own online workshops, do you think
that art courses are a good way for artists to fund
their art careers?

Yes, teaching definitely helps to bring prominent income to artists. Selling art alone does not allow us to survive, well, for most artists, even really good ones, that is the reality. I do however believe that an artist should not teach if he/ she is not passionate about teaching as well, and if she is not willing to put hours into the technical side of this career, there are hours and hours of admin and marketing involved and all sorts of technical knowledge is required too. There is hard side to it, but also tremendous joy and reward when seeing your online students blossom and evolve in art.

Your daughter became an artist at a very young age,
can you tell us about that?

Tallulah was bothering me in my studio quite a lot in the beginning of my career. Initially I was frustrated by interruptions, but then I decided to give her large canvas, brush and acrylic paints. She was 1.5 years old. I had in mind to paint over her canvases eventually. She started painting every day. I let her do whatever she wanted, introducing her to more and more art tools and showing her some new techniques. Eventually I realized that her abstract art is beautiful, fearless and unique. I ended up never painting over her works, or interfering, or helping. At the age of 3 she had her 1st solo art exhibition here in our town, with about 25 large canvases displayed. It was very successful. After that Tallulah moved on to smaller scale art, doing a lot of it in her A3 art journals or collaborating with me in my art. She became my art teacher on fearless art and we have created combined online workshop Fearless Expression (available on my website), where I teach people on how to collaborate with your child or your inner child and create free, expressive and fearless works of art.

Do you have any advice for teaching children art?

Please allow freedom of expression. Don’t tell to color in within the lines, don’t fret over mess or ruined dress. Tell your child: go for it, do whatever you want on that canvas, lie with your body on it, paint with your feet, throw paint, splash paint, create with joy, experiment, don’t ask for permission. Stand aside and just observe. You will be tempted to stop her, to correct her, to interfere, to run and clean her hands or her dress. Don’t do it. Your child is teaching you fearless art and fearless life. They experience pure creation in the moment, a priceless experience that will shape their future life.

Annie Hamman Links

  • Annie Hamman’s Website
  • Annie Hamman YouTube

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Katrina Koltes

Katrina Koltes Artist Interview

Artist and art teacher Katrina Koltes introduces her art business and offers advice for aspiring artists.

Katrina Koltes

Katrina Koltes Bio

I come from a childhood of often travelling, discovering, and seeing new places. Originally of German nationality, but born in South East
Asia, we were full-time volunteers, doing natural disaster relief work
in South East Asia.

I think that’s one thing that greatly influenced my art later on. I love to
cheer people up with my art and create beautiful worlds of magic and
mystery, stories of hope and beauty.

I now live in Italy with my Italian husband and 2 little boys. About a
year ago, I finally left my day job to become a full-time artist. I think it’s the best thing I’ve ever done!

I do some form of art every day, juggling my time with motherhood and looking after my home, and teaching online art workshops. I especially love to use watercolors, pastels and acrylics and share my techniques and inspiration with others.

Please tell us what you do.

I am a full-time artist. I teach online classes, both individual workshops and collaborative year-long ones. I also am part of a Fabcebook monthly online auction group called “Heartful Soul” where I auction my paintings along with other home artists. One of my plans for next year as well is to write and illustrate a children’s story book.

What is your art background?

I grew up in a very artistic family. My mom is a portrait and mural artist, my oldest brother is a movie actor, and my other brothers and sisters a writer, a chef, a singer… we all express ourselves artistically somehow. I never actually went to art school, but I love to experiment, practice, and try everything, and so I learned on my own. Some years ago I started taking online courses a well, and that’s how I came to teaching finally.

You’ve been living abroad and traveling from a
young age, how has that influenced your art?

Travelling since I was little has opened my art to many possibilities and aspects. I feel like I have been enriched with so many different cultures, lifestyles and experiences that I have so much to tell in my art. I am constantly inspired and never run out of things to express! I also like to journal when I travel, as I find it opens my eyes to my surroundings in a new and refreshing way, even if I’m just strolling the streets of the city where I live for the hundredth time. There’s always something new and interesting to discover, if we only look for it.

You are teaching at an art retreat, in-person for the
first time this year, how do you feel about that?

Yes I’m SO excited about it! It’s going to be an amazing experience this July at Essence of Mulranny Studios, a beautiful, wild and magical location in the north-west coast of Ireland.

I’m really grateful for this opportunity as it’s always been my greatest desire to connect in-person with my students for some time now. (We still have a few spots available, so check it out on my website!)

It is my greatest wish and goal to start doing more of these retreats in the coming years, maybe even host some here in Italy… who knows what the future holds!

Is teaching online classes a good way for artists to
fund their art career?

Absolutely! If I’d have listened to the whole “starving artist syndrome” and how artists can’t make a proper living, I would never have had the guts to try it! I took the leap and proved them all wrong! I finally left my day-job last year to be a full-time artist and it’s the best thing I ever did!

Do you have any advice for artists considering
creating their own online art classes?

Don’t be afraid to take the leap! And don’t be afraid to show your vulnerability. I believe we are all forever learning and growing, and others can relate better when they see your genuine self, mistakes and all!

And the best advice I can give is to show up and do the work. Being a full-time artist is a lot of work, it takes sacrifices, and maybe less sleep, and many hours of showing up in your studio, no excuses. When you do the work, the results show… It’s that simple!

All the best on your journey. 🙂

Katrina Koltes Most Popular Art Class: Whispers of Nature

Whispers of Nature Art Course by Katrina Koltes

This class is for anyone who loves pastel and wants to get familiar with them and discover interesting combinations with mixed media… but most of all this class is for those who want to bring more magic in their art and lives by reconnecting with nature and it’s wonderful spirits, bringing guidance, empowerment and healing.

Katrina Koltes Links

  • Katrina Koltes Website
  • Katrina Koltes YouTube

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Nadine J. Larder

Nadine J. Larder Artist Interview

Entrepreneur, coach artist Nadine Larder offers insights into her art business and gives advice on selling artwork.

Nadine J. Larder

Nadine J. Larder Bio

Nadine J. Larder is a #1 best-selling author, intuitive artist, art teacher, coach, award-winning entrepreneur, small business owner, creator and speaker.

As an artist, Nadine allows the canvas, her bright color palette, paint, brushes, and most importantly, her intuition, to lead the journey of creating each unique piece.

As an art teacher, Nadine’s focus is helping people unlock their creativity through intuitive art. With creativity being imperative to most of what we do in life, Nadine guides her students to find, learn and meet parts of themselves they’d not known before. Her students find her intuitive art courses to be life changing. As the founder of International Paint Party, Nadine inspires and motivates people who have never even held a paintbrush before, as well as people who have been creating art for years but have never experienced the intuitive art process.

To learn more about Nadine, visit her website at: NadineLarder.com

Connect with Nadine of Facebook and Instagram.

Please tell us about your work?

My work is as multifaceted as my creativity. I’m an intuitive artist, entrepreneur, #1 best-selling author, marketer, speaker and coach. My work as an entrepreneur has made it possible for me to pursue my career as an artist. At the core of everything I do is creativity and showing up in service of others.

“You can have everything in life you want if you help enough other people get what they want” is a quote by Zig Ziglar I keep near and dear to my heart as I do anything… it has paid dividends beyond my wildest dreams. I first heard this quote when I was young in my career and have used it as the foundation for every project I begin since then. I find that when I lead with serving others as the first priority, the rest always works itself out.

As an artist, I do earn significant income, but not enough to support my family… yet. My career as a working artist is still rather new and ramping up. It’s the business I founded in 2008 (PrinterBees.com) that pays the bills and allows me to pursue my career as an artist. PrinterBees is a print marketing company I built to serve the small business community. Small businesses must get their marketing out to generate business and stay in business. Most, typically lack the resources necessary to execute on what needs to happen and I knew I could help with that by offering the marketing resources small business need at a price that’s affordable and within reach. Printerbees fulfills that need for small business owners and we are really good at what we do in serving that community.

As an author, my journey as an entrepreneur is detailed in my first book, “The Secrets I Share With My Friends; Everything I Know About Building A Small Business.” In this book, I detailed every little detail/secret I could think of to help other small businesses find success in turning their own passions in to profits. My second book; “The Secrets I Share With My Friends; Life Lessons From An Imperfect Woman” is filled with the lessons I’ve learned along the way in my sometimes challenging and colorful life. It’s the good, the bad and the ugly, and a #1 best seller on Amazon. My third book, The Secrets I Share With My Friends; Conquering Fears To Create Masterpieces” is a journal I kept about one of the scariest most rewarding projects of my life, where I was commissioned to create a 600 sq. ft. mural for a very important client. This book has been enjoyed all over the world. Many have found the journal I kept of my journey to be life changing for them as they look at overcoming their own fears in creating their own masterpieces in life. All of my books are available on Amazon.

On your website you describe yourself as Artist,
Entrepreneur, Author, Speaker Coach, does artist
come before entrepreneur in your life?

I think the artist is always front and center no matter what I’m working on because everything I do stems from my creativity. If I didn’t have and exercise my creativity continually, none of it would be possible. Being an entrepreneur requires a tremendous amount of creativity and thinking outside the box. It requires the artist in me to be present, open and available to the possibilities. Entrepreneurship requires flexibility, ingenuity and never giving up, which is also required to bring an art piece to completion. I feel like it’s all intertwined and reliant on allowing my creativity to flow.

Finding intuitive art has allowed my creativity to find flow in ways it’s never flowed before because there are no rules in intuitive art, the style of art I create. It’s 100% about tuning in to my canvas, my paint and most importantly myself. Everything in my life flows better when I’m painting and allowing my creativity to flow.

Does your printing company require a full-time
commitment to manage and run?

Over the years I have become a master at delegating that which does not require my personal presence. With PrinterBees, I set out to build a business that at some point would no longer require my daily presence.

I have accomplished that and its one of the greatest secrets I share in my first book about building small businesses. I have an amazing team within PrinterBees and my team works together like a well-oiled machine. PrinterBees is not run by me anymore. PrinterBees is run by a woman named Nicole who has worked for me for the last 17 years. Because she’s worked for me for so long and we know each other so well, I have a tremendous amount of trust in her abilities. She is truly the “Queen Bee” of PrinterBees, her official title.

Early in my career I was fortunate to read the book E-Myth and it helped me to understand the power of delegating and empowering people to do what they do best so I can focus on what I do best. I’m great at many things, but not everything, which is true for most of us. When we don’t delegate, we don’t grow our businesses because it’s 100% dependent on us. We become the bottleneck to our own success when everything that needs to be done is done by one person… ourselves. I like to make sure I’m not a bottleneck in my own success in business and in life.

I’ve also done a great job of implementing marketing automation and systems that make my business run very smoothly. My systems are customer-centered, meaning that I use and have built those systems around serving our clients, which in turn serves my business. We always look at what the customers need from us to make it as easy as possible to do business with us and work backwards from there. When we make it easy to do business with us, we also make it much easier for the people who work in the business because the customers need less from us. It’s proven to be a great approach because we are so customer focused.

Has owning the business helped with your artwork?

Having a successful business has definitely helped me in my career as an artist. If I didn’t have PrinterBees supporting me and my family financially, I wouldn’t have the bandwidth/time to create art like I do. I’m prolific in my creation of art and the support of my business and the team of people who support me makes that possible. I was able to take four months away from my business to paint The 11:11 Masterpiece Wall, the 600 sq. ft. mural I mentioned above. My business and income were not at all impacted by my absence. As they say “it takes a village” and I can attest to that being absolutely true.

Currently PrinterBees remains a print marketing company, but we are currently exploring opportunities to enter the space of printing art related products.

Do you recommend other artists develop a
traditional business to help fund their art career?

I feel strongly about putting yourself/your family at risk financially to follow dreams that may never materialize. One of the many secrets I share in my second book is how I have struggled financially. I have been in line at the food bank to feed my five kids, and looked at bankruptcy when I was $1.3 million in debt with no income, having seen the bottom of the barrel financially. It’s not pretty. It’s stressful, overwhelming and unhealthy in my opinion, having experienced it.

I feel if you have a family to support that relies on you to keep food on the table and a roof over their head, that comes first. I also feel creativity and nurturing creativity is just as important and that we should pursue our artistic dreams with an absolutely never ever give up type of passion and attitude! I feel as artists, we should carve out the space in between our responsibilities to turn our dreams in to reality. I myself don’t spend a lot of my free time doing things that don’t feed my creativity and my desire to succeed as an artist. I would rather create art than watch TV, so that’s what I do. I fill my down time doing what I love, creating, learning, growing, practicing and making my dreams a reality. I have every intention of being a world famous artist and I work at attaining that every day as I grow in to that.

So, no I don’t think you should quit your day job if you have responsibilities. It takes balance, commitment and a willingness to do the work necessary to make it all happen. It’s not easy, but it’s worth it. I wouldn’t change one thing about my own journey, each and everything I’ve experienced has been there to teach me something, every lesson being priceless.

Now, if you don’t have the responsibilities of a family depending on you, then by all means… do whatever suits you. “Follow your bliss” as Joseph Campbell says and do it with great passion and perseverance.

What is your art background?

I am self-taught at most of what I do with the help of online classes, Google, YouTube, experimenting and coaches when I want additional expertise to guide me. One of the things many people don’t know about me is that I have ADHD, a serious case of it! ADHD has been one of the greatest gifts in my life because it gives me the ability to learn new things at a record pace. What might take someone without ADHD months to learn, I can learn and master in weeks.

I didn’t begin painting until I was 49 years old and once I caught the bug, there was no turning back! I entrenched myself in to the study of art. I took a self paced online class and I hired a coach so I could learn at a pace that works for me… fast. Sitting in a classroom and learning in a traditional manner doesn’t really work with my personality or my ADHD, so I adapt so I can learn in a way that suits me best.

For the first 49 years of my life, I would have sworn to anyone who asked me that I could not draw, paint or create art that anyone would want to hang on a wall. When my children would ask me for help with their art-related homework assignments, I would tell them that I could barely draw a stick figure and I wasn’t any more capable of helping with their art projects than I was at helping them with their math. I had no idea that I could create art! No one is more surprised than I at my ability to create beautiful art that speaks to people who experience it. The fact that I painted a 600 sq. ft. mural people from all over the world desire to see and experience in person is even more shocking to me when I consider the stories I had about my lack of ability to create art.

I have always been “a creative” and nurtured my creativity with activities like sewing, quilting, knitting, crochet, scrapbooking and graphic design (required for PrinterBees). Never in my life did I even consider art as a possibility. I picked up a paintbrush for the first time at a wine and paint party. It helped me to understand how to move the
paint on the canvas.

Part of what drives and inspires me to want to teach people how to create intuitive art is how it changed my life. If I can do it… anyone can and I know that to be true with the many many many people I’ve taught. I’m told time and time again that it’s life-changing by those who go through my courses.

You sell your artwork on your website, is that a
good way to sell art?

It works for me. I have created a following on Facebook by showing up and “sharing my heart and showing my work.” This works for me because I have created “a tribe” as many marketers call it. I didn’t set out to create a tribe, it happened organically when I started sharing my heart and showing my work. I believe that when people buy art, they aren’t just buying a painting I created. They are buying the story the painting tells when they look at it and experience it. Part of that story includes having the opportunity to know the artist who created it. I use Facebook as a platform, allowing people to get to know me personally. I share some of my most vulnerable moments on Facebook and people connect with the realness of who I am. They appreciate my authenticity and vulnerability, they connect with it. I unwillingly cry on Facebook Live all the time because I am that genuine and real when I show up. The
real person I am connects with the real person they are.

I do Facebook Live International Paint Parties every week, I allow people in my studio and behind the scenes. They love it because they can watch and participate in the creation process. They also become part of the painting themselves by joining me on my weekly live broadcasts. Think Bob Ross!

Because of my marketing background and my experiences as an entrepreneur, I have a unique perspective for generating and creating interest. I also have an outgoing personality for Facebook Live and because I’m not afraid public speaking, it works for me. If you have the ability to have your art in a gallery, I think that’s fabulous. I’ve not pursued that avenue and at some point I might.

Do you have any advice to help artists sell their art?

Yes I do! Share your heart and show your work! Join the Facebook group “Share Your Heart, Show Your Work” and learn how to do so. It’s an amazing group one of my coaches Allison Crow runs, it changed my life once I understood. And, if she offers her class “Share Your Heart, Show Your Work,” take it! It’s an amazing class. Let people behind the
scenes, stop hiding your gifts and talents.

As a marketer, my advice is to show up consistently in whatever way fits you, your art and your personality. Allow people to get to know you. Facebook has been tremendous for me in that regard and I’ve built some amazing friendships over the years, participating, engaging and showing up. People aren’t going to come knock on your front door begging to see your art if they don’t even know you create art and you don’t show it. It’s also important to have balance on your Facebook wall, so I don’t recommend turning your personal wall in to a sales page. I personally unfollow people who use their pages to sell stuff, that’s not why I’m there and that holds true for most people on social media. I’m there to connect and build relationships and I recommend allowing people the chance to know you, the real authentic you while you share what you’re up to artistically. Don’t share what you’re not conformable with being online for anyone and everyone to see, that’s my golden rule. You decide and control what you want to share publicly, so don’t be afraid of being online, just get yourself out there and participate. And… set your profile to public! How else will people who don’t know you find you?

It wasn’t easy for me to post my first painting on Facebook, it was terrifying. I was trembling as I hit the “post” button, so afraid I would be laughed at. I feared judgement, but the only one judging me… was me and that’s the same for all of us. Those who do judge don’t deserve our time or attention and can move along. I have amazing friends and they have supported me, cheered me on and encouraged me in ways I could have never imagined. Sharing that first painting, The Tree of Life lead me here and had I given in to my fears, I wouldn’t have a career as an artist. So much has happened as a result of that first post on my Facebook wall.

Build it and they will come only works in the movies.

If you have more questions for me, please find me on Facebook, I’m always there and I welcome any questions you have. I’m an open book and happy to support you in your journey.

Nadine J. Larder art

Nadine J. Larder Links

  • Nadine J. Larder’s Website
  • Nadine J. Larder YouTube
  • Nadine J. Larder Books

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Othophi (Sydney Height)

Interview with Illustrator Othophi (Sydney Height)

Digital illustrator Sydney Height (Othophi), talks about teaching art classes on Skillshare and offers advice for digital artists.

Othophi (Sydney Height)

Othophi (Sydney Height) Bio

A freelance artist creating artwork that strives to engage and generate pieces that everyone can enjoy. I love exploring multiple fields of the art some of which is digital, traditional, design! I’m highly influenced by old illustrators (like J.C Leyendecker), anime, and video games.

Please tell us what you do.

I consider myself a freelance artist that has many avenues I can explore. I’ve created many works with traditional media, digital media and even some occasional jewelry. My current passion is digital illustration which I regularly take commissions on.

What is your illustration background?

I’ve been studying art ever since my sister taught me how to draw anime. From there, I drew every day, watched and read tutorials in order to get to where I am today. I’m pretty much self-taught.

Why did you choose Skillshare over other online
teaching platforms?

Actually the reason I began teaching on Skillshare is because one of the representatives came across my work on a portfolio website. They were looking to build their digital illustration section and they thought I would be a perfect candidate. Even though I’ve been told by my teachers since high school that I could teach, I never thought I would
actually do it. I’m glad I took the opportunity because I learned so much about production and how I create my work. The community and the administrators on the site are extremely friendly and will help you with any problems you have when creating your class. It’s great!

Do you have any advice for illustrators getting
started on Skillshare?

The best advice I can give is to pick a topic that you’re passionate about and run with it. If you are passionate about your topic it becomes so much easier to teach. Don’t worry if there are three other people teaching the same thing. The students on Skillshare like to take several classes on the same subject just to see different perspectives!

Do you have any advice for aspiring digital
illustrators?

Never give up! Even when you see someone’s art that looks supposedly ten times better than yours. Instead of comparing two completely different styles, try deciphering how they painted their work. What is it about their work that you wish you could do? What don’t you like? Once you figure that out, start incorporating those elements into your own pieces. By studying real life and artists that you love, it’s easier to improve when you’re doing something you enjoy.

Othophi (Sydney Height) Links

  • Othophi (Sydney Height) Website

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Matt Fussell

Interview with Artist and Instructor Matt Fussell

Artist and The Virtual Instructor founder, Matt Fussell talks about his online art classes and offers advice for aspiring artists.

Matt Fussell

Matt Fussell Bio

Matt is an artist and teacher that owns and operates TheVirtualInstructor.com, an online platform for learning how to draw and paint. The platform is used by countless artists, teachers and students worldwide. Over 19,000 students and teachers have participated in the membership program and his courses have been viewed by over 45,000 students. Matt lives in North Carolina with his wife, four kids, and two dogs.

Please tell us what you do?

TheVirtualInstructor.com is an online platform for learning various
forms of art. Drawing, painting, and a bit of digital art is covered as well as the mediums of graphite, charcoal, oil pastels, soft pastels, colored pencils, pen and ink, acrylics, watercolor, oils, gouache, and much more.

The website features nearly 1000 video lessons and tutorials. It also includes lesson plans for teachers and critiques of student submitted artwork. New lessons are published every week. There are currently 9 complete courses offered. Each course consists of logically sequenced modules that build upon information learned in the previous module. Each module includes an instructional video and downloadable ebook. The 9 courses currently offered are…

• The Secrets to Drawing
• Pastel Landscape Mastery
• The Colored Pencil Course
• Oil Painting Master Series
• The Pen and Ink Experience
• Portrait Drawing The Smart Way
• The Acrylic Painting Academy
• The Watercolor Workshop
• Creative Mixed Media

New courses in development include “Basic Photoshop for Artists” and “The Graphite Drawing Course” (working title).

Students may purchase individual courses or get them all by becoming a member of the membership program.

The membership program is a subscription that includes all of the courses. Beyond the courses, members also can participate in the weekly Live Lessons which are streamed live each week. Live Lessons are recorded and stored for replay for members. There are currently nearly 200 hours of recorded live content for members. Live Lessons are presented as series and are unedited – so each step of the process is recorded. Students can ask questions and make comments live during each lesson.

Also included with the membership program is “The Ultimate Lesson Plan”. The Ultimate Lesson Plan is an entire year’s curriculum for art teachers on the secondary level. Each lesson includes videos, handouts, student examples, presentation materials, and more. It includes everything a teacher would need to teach the lesson in their
own class.

Members also have access to “The Member’s Minute” which is a weekly video that includes a critique of member-submitted art and the answer to a question that a member has submitted as well as a bit of motivation.

Memberships are currently priced at $19 a month or $97 a year and each plan begins with $1 trial for 7 days.

Currently, there are over 15,000 members or folks that have purchased a course through the site. Clearly, the website keeps me very busy. These folks are my students and I care very deeply about their success.

I no longer accept commission work. The art that I create is developed to instruct my students. Every piece that I create is turned into a lesson or a tutorial.

How did you get started with TheVirtualInstructor?

I spent many years in public education at the secondary level before the website took off. As the head of the department, I was fortunate to help design the curriculum at the visual and performing arts magnet high school in which I taught. I also spent a couple of years in administration at the district level in which I was in charge of the Visual Arts program.

When I taught in the classroom, I created videos for my students. Originally they were on DVD. I would make copies for my students. I had the idea to store them on a website for easier access and that’s when the website was born.

Soon after this, I realized that others were using the site when the site crashed because of traffic.

I began the membership program when users asked for a course. The first course that I developed was “The Secrets to Drawing” which became wildly popular. This course has now been viewed by well-over 20,000 students from 153 different countries.

More courses followed along with the Live Lessons, lesson plans, and eventually The Member’s Minute.

Today, I spend around 60 hours per week developing new lessons for the site.

You have several other art training sites, can you
please tell us what they are?

Beyond TheVirtualInstructor.com, a few of my courses are available on udemy.com. I do not publish every course that I create on Udemy, however.

I also run a smaller site at SketchbookNation.com specifically designed for learning how to draw or sketch with basic shapes. This website features step by step tutorials on drawing specific subjects. Each lesson breaks the subject down into simplified shapes that are easy to draw. It makes drawing much easier and helps to train your brain to see simplified shapes in any subject that you encounter.

One of the more popular features of SketchbookNation.com is the “30 Day Sketchbook Challenge”. This challenge is completely free. When a student signs up, they are sent a new drawing challenge via email every day for 30 days. Each challenge includes a step by step tutorial. “The 50 Day Sketchbook Challenge” is available as an ebook from the site for just $3.

How essential was your Illustration degree to your
later success?

I learned quite a bit in art school. For me, it was very beneficial. The degree itself was required to teach of course. But if illustration was all that I did, I don’t think the degree itself would be that important. That being said, the art school experience was very important. I learned that there is quite a bit of competition out there and that there was plenty more that I needed to learn as an artist. I created a portfolio and developed over time. I was also free to experiment and find myself as an artist. Although a degree is not a prerequisite for becoming an artist, if college is an option, I definitely wouldn’t skip it.

Do you think teaching art courses is a good
business direction for artists to take?

This is a very good question. There are lots of highly skilled artists out there, but most cannot teach. Effective teaching is a skill that is learned and developed – just like drawing. It is about communication and empathy. You cannot expect to be a great teacher just because you are great at a particular skill.

Teaching is often thought of as something to fall back on. Usually people who “fall back” to teaching are simply poor teachers. You must be passionate about teaching to find any success. And just like drawing and painting, you must constantly work to perfect the craft.

Teaching is a passion for me. I am a teacher – who also happens to be skilled at drawing and painting. My true skills lie in communicating and deconstructing subjects so that anyone can understand. And if the truth be told, most people cannot just decide to do this. They must be willing to work hard at developing this skill.

I am fortunate to be able to share my teaching with many around the world. It has been lucrative for me. But this was not the goal in the beginning. It started with a desire to make learning easier for my students. The students, whether they are in a classroom or half-way around the world behind a computer, have always been the reason I do what I do.

If you could start over, what would you do
differently?

I’m not sure I would do anything differently. We often look back on our lives and say “I wish I would have done this or that”. But we are where we are. Looking backwards doesn’t change anything. My experiences have formed who I am and I am pretty happy with my life and who I have become.

What advice do you have for aspiring artists?

Being a creator is one of the most rewarding things to do with your life. Along the way you will face frustrations, but these frustrations are often the signs of growth. Art is a journey. It is a series of setting and meeting goals. Every time a summit is reached, another one is placed before us. We may never reach our ultimate goals, but a lifelong pursuit as an artist is not about the final destination. Instead, it is about the journey. Enjoy every step and love the life that you live.

Matt Fussell Links

  • Matt Fussell’s Website

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