Art Bundles for Good

Online Art Classes in Support of Worthy Charities

  • MEMBERS

Laly Mille

Laly Mille

Laly Mille Bio

Hi, I’m Laly Mille. I’m a mixed media artist living in the beautiful Loire Valley of France. I believe that art connects us to the deepest, most beautiful parts of ourselves, and that beauty and creativity have the power to change the world in magical ways. Through my online workshops, I guide and inspire like-minded creatives from all over the world to shine their light and grow their artist wings. I’m on a journey of wonder and discovery, and I’d love for you to join me!

Please tell us about your art business?

I’m a mixed media artist and online creative guide. I only found out I was an artist in my thirties, and almost right from the start it became clear that this was not just about me, but that I wanted to share the gifts of art and creativity with others. I started blogging, getting my art published, and after a few years I took a life-changing leap of faith and started teaching. I love to connect with others in what has become a beautiful, supportive, worldwide community.

Collaborating with magazines is a real joy and I feel very lucky to have my art in the pages and on the covers of several inspiring publications. The latest one is the Summer 2020 issue of Somerset Studio.

I also exhibit my art at local group shows and do a solo show from time to time, but since my audience is very international, I prefer to sell my art online. I participate in an online auction once a year and it is such a fun, exciting event!

My blog and online workshops are where I share everything about my art and my journey as an artist. I’m very open when it comes to sharing my creative process, I don’t hold anything back and I like to share more than just techniques and projects, but also how to find inspiration, deal with challenges and develop your personal voice. I believe that art is one of the closest things to magic that we can experience in our lives, it connects us to the deepest, most beautiful parts of ourselves and can have such a powerful impact in the world. Joy, gentleness and a sense of wonder come through everything I create, be it art or classes.

Please tell us about your art background?

I am mostly self-taught. I discovered mixed media art at 32 and it was like being born again. I immediately embraced the playfulness of the process, purchased one book after the next and started experimenting with any supplies I could put my hands on. This is still true today!

How did you get started teaching online courses?

I started teaching, both online and at local live workshops, in 2016. I had longed to start teaching for quite a while but I’m an introvert so it felt scary too! The idea of teaching online appealed to me because of that, and it has turned out to be a great fit for me.

For at least a year before I released my first class, there had been a growing demand from my online community, so when I finally opened the doors to “Layers of Light”, there was a very full waiting list and it was successful from the start. It is designed as a beautiful journey to help you find your own creative spark and infuse it into your art, while discovering all my favorite mixed art techniques! It is still one of my most popular classes today.

Do you think that creating online art classes is a good way for artists to build a business around their art?

Teaching online has certainly changed my life, and that of my family, in the best of ways. My husband and I now work together from home, which we love. But I wouldn’t say that it will be a good fit for every artist. For me, it was clear from the start that making art was going to be about sharing the joy of creativity with an audience and I had a strong desire to teach. I’ve always loved to write and share about my process, but being a teacher is a job in itself and it took me several years before I felt confident enough to step into that role. I gave a lot of thought to the kind of teacher I wanted to be, what I wanted the students to get from my classes and how best to serve them. I got a lot of training too: I trained for two years as a a social and cultural activities organizer and got a national diploma here in France. For 9 months I facilitated workshops and led artistic projects at a nursing home, working in an Alzheimer’s unit, and at a rehabilitation center. Simultaneously I became a certified creativity coach through Whitney Freya’s online program. All of it has taught me so much about the impact of creativity on human beings, and the best ways for me to guide others on that beautiful path.

I’m not saying that so much training is necessary to teach online (there was certainly a bit of procrastination on my part!) but being an artist and a teacher are two very different things. When they work hand in hand, it can be magical, but you do have to ask yourself the right questions before you start, if you want to make it a fulfilling experience both for you and the participants. To me, guiding others towards their creative dreams is a big responsibility, I don’t take it lightly and I wouldn’t encourage any artist to embark on the teaching path unless they are really committed and motivated.

Can artists make a living selling their artwork?

I’m sure it is possible to make a living selling your art, and of course you have to define for yourself what “making a living” means to you! Personally I would need to produce a lot more art and devote a lot of time and energy to promoting it, which wouldn’t be compatible with teaching.

I have never worked with galleries and I’m not sure this would suit me because I love to connect with my collectors, which galleries seldom allow you to do. On the contrary, the online events I participate in once a year are a wonderful, fun way to celebrate art with my community and an opportunity for them to purchase my latest pieces. It is such a joy to prepare all the parcels afterwards and send them to their new homes!

How important is social media for promoting your work and building an audience?

Social media is important for day-to-day interaction with my community but to me it can be extremely time-consuming and overwhelming. To me it’s important to find the one or two platforms that work best for you and your audience, and stick to them. My favorite is Instagram. But social media is much less important than the connection I build with my audience through my blog, newsletter and classes.

What advice do you have for artists aspiring to create a business around their art? (

The first thing is to share what really matters to you, what you create, in your own authentic way. Be true to yourself, always.

The next, most important advice I could give you is to start building your email list: this is the most effective way to create a personal connection with your audience. Send them inspiration from time to time, let them know what you’re up to. And whenever you create an offering for them, you’ll have a much better chance of them seeing it than if you relied only on social media.

We all have different personalities, so to me, building a business is really about taking the time to find your own way. What would your ideal business look like, and most importantly FEEL like to you? What skills do you already have? What would be so exciting and fun to learn? Equally important: what would definitely NOT fit your personality, what makes you cringe and feel uncomfortable? (Teaching a large live group? Not for me!) Your business needs to make you happy, fulfilled and confident for many many years. There’s no recipe and you can approach it just as you would a work of art: it can be anything you want it to be, anything you can dream of, as long as you follow you own inner compass.

Laly Mille’s Most Popular Art Class: Layers of Light

Layers of Light Art Class by Laly Mille

What if you were a light seeker? What if your unique creative spark was just a few brushstrokes away?…

In this in-depth mixed media art class, I’m sharing all my favorite painting techniques through soulful and nurturing painting projects, journaling prompts and creative exercises that will inspire you to shine!

Laly Mille Links

  • Laly Mille’s Website
  • Laly Mille YouTube

Get more artist interviews by signing up for the email list! Go to Online Art Classes.

Mitch Bowler

Interview with PencilKings.com founder Mitch Bowler

Artist and entrepreneur Mitch Bowler introduces the PencilKings.com art learning platform and talks about his work as a digital artist.

Mitch Bowler

Mitch Bowler Bio

Mitchell Bowler is an author, mentor and coach for up-and-coming artists. After a successful career in film and video games he created a private online community PencilKings.com, where artists from all over the world can develop their skills in a safe, positive environment. He hosts a regular podcast where he interviews and breaks down the processes of experienced artists for the benefit of younger students.

He is passionate about empowering people to live more creative lives by making quality art education accessible to all. His first book titled “Digital Artist Career Blueprint” outlines the process of finding your focus as an artist and turning that into a viable career. These days he is focused on helping everyday people develop realistic art skills via the breakthrough training being offered at EvolveArtist.com.

Please tell us about PencilKings.com?

Pencil Kings is a private art community for artists who are ready to get serious about improving their art. We have an exclusive course library of over 100 courses, but the real heart of everything is in the monthly challenges and workshops that we run and the bonds that members form by participating in the private forums and chatroom.

Pencil Kings has a very vibrant community, what do
artists get out of the forums?

The big thing that artists struggle with is getting clear on what they should be learning. There’s so much information now that it’s completely overwhelming as to what your next step should be. The community is where you can go and get real answers to your questions, as well as get help to improve your art.

What is your art background?

I knew that I wanted to be a video game artist from the age of 7. My friends and I heard a rumor that there was going to be a game that would let you make your own games. The idea that we could make our own ideas come to life was all I needed to get busy making designs for characters, levels and stories.

The game to make your own games never did come out in North America (as far as I know), but I just kept creating however I could. We didn’t have a computer back then, and there was no internet, so the first real tool that I had to create any kind of digital art was Mario Paint for the Super Nintendo. Then I received a hand me down computer and there was a manual for GW Basic, so I read that and started making my own simple text based games at about age 11.

The big change however was getting the internet, where I found chat rooms online where other artists were talking to each other. It was there that I learned which software I needed to get started, and then bought books to learn how to use the digital art software. There weren’t really many schools at this time to learn digital art, so everything I learned was self taught with the help of many generous artists who helped me develop my skills along the way.

I studied fine arts in university, but because digital art for film and games was such a new field, most of the education I received in this was self-taught from online sources and many, many books.

Even today I think there is a knowledge gap between what is being taught and what you actually need. Unfortunately, my experience is that many students in art programs probably shouldn’t be there and because of this you are surrounded with students who don’t possess the drive that it takes to really make it into the entertainment industry – if that’s your goal.

There are exceptions of course, but you really have to do your homework to know if the program you are going to take will actually help you, and what the calibre of students is going to be. Otherwise – you are better off just learning on your own, or joining a dedicated community like Pencil Kings where you can get access to people with experience like myself that can guide and push you.

What kind of work did you do before Pencil Kings?

Before Pencil Kings I worked as a Technical Art Director at Activision | Blizzard in the central technology group. We mostly dealt with outsourcing to help Activision’s many studios supplement their in house teams with overseas talent in Shanghai, China. My job was to make sure that the technical specifications for the project were clear and that the digital art assets being produced met the specifications. It was a lot of fun but also a lot of stress being responsible for teams of up to 50 artists to make sure that the quality was consistent, files were delivered on time and on budget.

Previous to working in video games, I worked as a visual effects and previs artist. This job was a lot of fun because we had an opportunity to influence the action that you would actually see on screen, but because of the nature of previs we could work really fast which I liked.

What was it like working on a Hollywood movie?

To be honest, it isn’t not much different than any other project aside from when you tell people which projects you work on and they immediately know what the project was and may have even seen it. The one project that was kind of cool was working on Call of Duty – when I would tell border agents what I did for work they would immediately loosen up and flash a smile – apparently customs agents know and love CoD!

The first big project I worked on was X-Men 2, which was a pretty amazing thing to list on my resume as my first 3D project. Everything that I did on that project was created in Winnipeg, Manitoba, so there wasn’t really a Hollywood experience there.

When I worked on Superman Returns I was part of a team working down in Los Angeles right across the street from the Warner Brothers main studio. This was cool, but I was never on set or anything fancy like that. It may sound glamorous to be working in Hollywood, but to be honest – the office wasn’t much different than any other office I’d worked at.

What I do think was cool about this whole experience is just that a kid who grew up in a little village (population 650) in Canada could work like crazy and have an opportunity to be working in Los Angeles. My dream was always to work in games and not in Hollywood, but it just goes to show you how far you can go with following your dreams. It doesn’t matter where you are from – you can always make your own opportunities no matter where you are. I like to joke that it took me 20 years to get to the top of the video game industry because from age 7 I worked on my dream and at age 27 I was working at the world’s largest video game publisher.

Is it difficult to get work as a movie effects
designer?

This is just my opinion, but it’s really easy to get work in the entertainment art field once you are in and have a bit of a reputation. Studios are always hungry for hard working talent. The hard part is breaking in, and I see a lot of artists struggling with this.

I was lucky that there was a growing studio in the city where I went to university and I had the right skills at the right time. That said – I have interviewed many talented artists and have learned how they broke into the industry.

If you are willing to work like crazy and devote a year to your craft you can get your skills to the level they need to get in. The thing about working as an artist and breaking in is that it’s a full-on endeavor for that year where you are developing your skills. While I would guess that most people would like to be able to create nice looking art – the reality is that few people have the determination and drive to make it happen. That’s ok though because we can all still enjoy and support the arts by playing these games and watching these movies.

Are there many opportunities for artists to work in
video game design?

Totally! Games aren’t going anywhere, and the games industry has surpassed the movie industry in terms of revenue a few years ago. When people think of games they often think of only the big budget AAA games, but there are many levels to this industry. One of the highest paid artists I know wears a suit to work and creates games for the casino industry – so there’s lots of opportunities that span way beyond what people initially think of when they think of games. If you want to work on that well-known title, it just may take you a while as you work your way up through the lesser known companies and have a shot at your dream job. If you keep your vision set and you keep working at it – it will happen.

Does running an art training site get in the way of
doing your art?

Sadly yes… I bring the same complete devotion to my craft of improving art education for art students that I did to learning how to create art and have a career in video games. Now that I think about it – I don’t think I was ever interested in creating my own art so much as I was interested in learning the nuts and bolts of how things were made. This curiosity really suited my job as a technical art director where my job was really to help other artists make the best art that they could and guide them. I still sketch a fair bit, and am working on creating a line of meditative prints. It’s a pretty far cry from what I was doing while I was employed, but now I just create for fun.

If you were to get started in animation or digital art
today, what would you do?

I would set a goal for myself of getting into a specific industry, and then learn what tools would be needed to create the work for that industry. Next I would use the art that is currently being produced as my benchmark. For example, if I wanted to be a Disney animator then I would work like crazy to get my skills as high as a Disney animator. I’m not sure why, but many people think that they need to go to school to learn this, so they are waiting on that school opportunity before they start. This simply isn’t true because you can start right now, and there are free or low-cost software tools that you can use these days to get started. It doesn’t matter if you are 15 or 50 – you can learn most of this on your own and you don’t have to wait for anyone. Using existing high-quality work as your benchmark is a way where you will always know if you are hitting your quality bar or not. It also means that you will be creating art that is actually usable in commercial projects. I often see artists creating their own strange projects that have no real world application, which is fine, but it makes it almost impossible in most cases for an art director to look at what you are creating and know if you would be able to work with their team.

Next, I would find a few artists to work with who are interested in breaking into the same industry and form a mastermind/accountability group to keep pushing each other and learning together. 5 minds really are stronger than 1 and this is what I did, and have heard many times of other artists doing the same. These accountability buddies could be local, or in my case they could be located all over the world – it doesn’t matter. What does matter is that you are all serious about improving because you don’t want to waste time with people who aren’t as dedicated as you are.

To give you an example of what this would look like – I joined a mod team to create a new version of a popular game at the time – Unreal Tournament. We had a programmer, and a few artists and we all worked together as a team for free. Similar projects exist in the visual effects space like the Mila Film project where artists from all over the world come together for free to work on a project. What this does is it builds your portfolio with real assets, and also exposes you to other artists who share the same dream as you.

Lastly – you will need to start developing your network – which if you have followed the advice above you will have already started to build your network. Great art only goes so far… but when you have a friend or someone you know that can make the right introduction at the right time you end up getting the job – often even if your art isn’t as good as some of the other candidates.

If there is one mindset among artists trying to get their careers started that I could stress the importance to – it’s this idea of building your network. Every single art job that I had came because of people I knew. I was never the best artist in the studio, but I might have been the most cheerful and hard-working, and believe it or not – these ‘nonart’ skills count for a lot.

Where do you see art education in the future?

Education is changing rapidly and there really are no secrets anymore – everything you need to learn is freely available online. Despite this, art remains one of the most ‘mysterious’ subjects to learn because it’s difficult to connect the dots and there are many different paths one can take.

I see art education changing by moving away from a top-down approach where the students watch demonstrations from their instructor and going to a bottom-up approach that focuses on measurable student results and a clear path of progression.

This approach will allow anyone with the desire to learn the opportunity to develop technical mastery of the tools and give them the skills necessary to create without limitation.

We are actively working to make this shift in art education a reality through the program we offer at EvolveArtist.com.

Mitch Bowler’s Most Popular Art Class: How to Draw Faces Using the Reily Method on PencilKings.com

How to Draw Faces Using the Reilly Method by PencilKings

PencilKings.com most popular course teaches you how to construct the face using Reilly Rhythms. You’ll learn the anatomy of the face and the important muscles to remember, lighting techniques for added realism in your drawings and how to draw the face from any angle. At only $15, this is a great deal.

Mitch Bowler Links

  • Mitch Bowler’s Website
  • Mitch Bowler YouTube
  • Mitch Bowler Books

Get more artist interviews by signing up for the email list! Go to Online Art Classes.

Iris Fritschi-Cussens

Interview with Artist Iris Fritschi-Cussens

Art teacher and coach, Iris Fritschi-Cussens introduces her art coaching and offers advice on teaching online art classes.

Iris Fritschi-Cussens

Iris Fritschi-Cussens Bio

My name is Iris, I am a London-based mixed media artist. I live in the heart of Bloomsbury with my beautiful family (husband, 2 kids & 1 cat).

I’m a mixed media artist, art journaler and creative coach. My passion is art for self-expression and self-discovery. There is a real sweet spot where art and self-development overlap. I love inspiring people to look further and go deeper through their own art.

Please tell us about your art business?

I’m a mixed media artist and an art journaler. I create art for self-expression and self-discovery. I teach all these things online, both from a technical point of view, but also with a strong focus on self-development. On my website, I offer my own courses and I also participate as a teacher on online collaborative courses (such as Life Book and Art Journal Summer School).

How do you describe your art?

My art style is raw intuitive expressionism. The simplest answer I can give when people ask me what type of things I paint is “I paint my feelings”. My work features a lot of colours, textures and movement. It’s sometimes graphic or uncomfortable, with blocked out eyes, scratches, bleeding eyes, or creepy hands. The darkness in my art is not intentional, but I also don’t avoid it. Painting for me is about connecting with what is going on in my subconscious and what comes out is usually quite surprising.

How did you get started online?

I’ve been online with some form of a website or blog since 2000, long before I got into art. So when I started painting and art journaling a few years ago, it was very natural to me to put it online straightaway. I first came to art online as a student, taking courses and developing my skill set. It wasn’t until I started developing my own style that I began
offering courses.

At the start, I really struggled with confidence in my courses. It takes time to build up a loyal following, and when starting out it can be so tempting to compare yourself to people who have been doing it for many years. It can be disheartening to pour all your effort into a course and then only to sell a few spots.

One of the most helpful things I did was to join a few collaborative courses as a teacher. It gave me really good exposure and my first actual income from teaching art.

Please tell us about your art coaching?

There is a coaching aspect to most of the teaching work that I do. I am not so much interested in art techniques or artistic skills in and of themselves, as I am in using them as a vehicle to help us develop as people and understand ourselves (and as a consequence others) better.

I offer art and self-development coaching to complement my art teaching for those students who really want to dig deeper and would benefit from one-on-one work.

What results can artists expect from your
coaching?

What I love about coaching is that each person’s reasons and goals are different from the next. Most of my clients are people who feel stuck either artistically or in their art business. I have a knack for being able to identify the heart of the problem that someone is struggling with and then work with them to develop solutions and practical steps that
they can actually do.

I always think that advice is cheap, anyone can look at someone else and know how they could do it better in an ideal world. It’s much harder, and more valuable, to help people in a way that is sustainable and motivating for them. That’s not just about finding practical solutions to implement but also helping people gain a better understanding about why they get stuck in the first place.

What business opportunity would you recommend
for artists?

For me, the most lucrative area so far has been teaching art. People love to learn and especially if you have a recognizable style and something that sets you apart, people will really enjoy learning from you. Having said that though, making a commercial success from teaching art online is about 80% marketing and only 20% teaching. So you have to ensure that the business side is something you enjoy, otherwise, you will make a miserable job for yourself.

Personally I do art teaching part-time (approx. 1 working day a week), and I have another job that provides my main income. I know other people who make a full-time income from art teaching, so it’s possible, but like running any business it’s a lot of hard work. You have to balance between making art and courses, marketing and also planning for the future and keeping things new and interesting.

What advice do you have for artists who want to
create a business around their passions?

Pick something you truly love and be cognizant of all the aspects of the business you intend to operate, i.e. be aware that it’s unlikely you’ll spend 80% of your work time painting – it might be a goal to work towards, but it definitely doesn’t start out that way.

I also really want to help destigmatize the ‘part-time artist’. There is no shame in not earning 100% of your income from your art. I would personally experience way too much pressure if I had to earn all my income with my art and teaching, and it would probably affect the quality of what I do too. The way I do things means there is a balance, and things can grow organically.

My best piece of advice is: don’t be afraid to ask for opportunities. Almost every course I’ve been involved in and got paid for I have asked to be part of. It’s scary to ask for things because you might get told no, but in the end, you remember when people said yes.

Iris Fritschi-Cussens Most Popular Art Class:Abstract Watercolor Flowers

Abstract Watercolor Flowers Class Iris Fritschi-Cussens

Iris Fritschi-Cussens’ most popular art class has three watercolor projects. You’ll learn her signature style for creating abstract watercolour flowers, you’ll learn to sketch a simple portrait and explore a layering technique for shading a face with watercolours and in the mixed media project you will use modelling paste for a raised effect.

Iris Fritschi-Cussens Links

  • Iris Fritschi-Cussens Website
  • Iris Fritschi-Cussens YouTube

Get more artist interviews by signing up for the email list! Go to Online Art Classes.

 

Effy Wild

Interview with Artist Effy Wild

Artist Effy Wild shares her experiences teaching online classes and selling art-related merchandise.

Effy Wild

Effy Wild Bio

My name is Effy, and I’m a journal artist and online teacher. My passion is using art as a portal to a deeper relationship with ourselves, the world around us, and the divine as we understand it.

I believe that you can’t deeply love what you don’t deeply know, so we dive deep in my programs so that we might learn to deeply love ourselves. While I feature a lot of technique-driven lessons in my classes, the main focus is on meeting ourselves on the page and being with what is true for us in any given moment.

Please tell us about your art business?

I teach mixed media art journaling on line in a number of different programs throughout each year, including a secular offering called “Book Of Days” in which the emphasis is on building an art journaling practice, a spiritual offering called “Moonshine” in which the emphasis is on working with the phases of the moon in our art journals, and “A Year Of Rumi” which is a program in which we use quotes from Rumi in our art journals. I also teach in collaborative e-courses run by other mixed media art teachers, such as Life Book 2019 with Tamara Laporte.

Please tell us about your art?

I started art journaling in 2009 after a year-long creative block. I was formerly a writer, and having no form of creative expression was really stifling for me. I sought out things to do that might help me break out of my terrible case of writer’s block, and discovered art journaling. I have no formal art education, but I have been lovingly taught by Tamara Laporte, Connie Solera, Jane Davenport, Flora Bowley, and many others whose work has informed my own. My art is deeply personal, and the emphasis is always on the process over the end product. I work primarily in hand bound journals (which I call a “Book Of Days” after my signature program).

How did you get started online?

I have been writing online (poetry, and creative non-fiction) since 1997, but transitioned into teaching in 2010, after my following began asking me to teach them what I was doing. I had no intention of becoming an ‘art teacher’, given that I had zero experience with visual arts before I began playing in an art journal in 2009, but people were very interested in how I used journaling both as a spiritual practice and as a healing modality. I developed my first program in June of 2010, and the rest, as they say, is history. I’ve been teaching full time ever since, and this is now how I make my living.

Your courses seem to focus on year-long classes,
what are the advantages of having longer courses
like this?

I teach primarily in a year-long format because I love how the longer format fosters a practice in my students. While there is enormous value in shorter classes that focus on particular techniques, the year long experiences create a sense of community that encourages the student to come back to the page on a regular basis. Since I use art
journaling to deepen intimacy with myself and the world around me, demonstrating how this can grow over a period of time is important to me. I was also powerfully influenced by The Artist’s Way, so I teach creativity as something that we *just do* as a part of our every day lives, rather than something we must be inspired to do. The year long
programs I teach begin with ‘boot camp’ which includes everything a student needs to begin their mixed media art journaling journey (including book binding, colour theory, face-making, and layering), and then builds upon that boot camp with specific techniques designed to build intimacy and trust with ones own impulses, urges, desires, and tastes. The shorter classes I teach tend to focus on one aspect of journaling, like using music in the journal, or making faces.

Is selling merchandise on sites like Society6 a good
business opportunity for artists?

I believe it can be if you are willing to spend the time promoting the products you list on Society6. I focus most of my time and attention on promoting my classes, so I have not seen a big upsurge in income via Society6, but it is fun to be able to point my students to a print or mug or tote bag that has my art on it. If you are more interested in selling
your work versuse selling classes, Society6 and Redbubble are both good routes to take. It takes perseverance, and a lot of social media marketing to get a following, though, so patience and determinationwill be required.

I see you have many patrons on Patreon, is that a
good way for artists to earn an income?

I love Patreon as a way to offer content on a monthly basis versus the usual year long programs I offer. I have over a hundred patrons who gather in my Patreon community to enjoy mixed media art tutorials, my musings, and a weekly journal prompt called Journal52. In order to succeed with Patreon, it is important to be consistent, to delivery what you have promised on time, and to have a regular content publishing schedule. I make about $1000 CAD on Patreon, and I’ve come to rely on it as a steady, predictable source of income. It took me two years to build it to this point, and I see it growing every month.

What advice do you have for artists who want to
create a business around their passions?

Teaching what you love is a very lucrative choice to make, especially if you have some kind of speciality (example: art as a healing modality or spiritual practice, or portraiture, or layering). There are many websites out there now that allow you to host and sell classes on your own, such as Teachable, Ruzuku, and Zippy Courses. If you are passionate, and you can navigate your way around the necessary technology (Google is your friend!), you can supplement your income or even make a living teaching what you love. There are also artists out there that I know of who make their living selling their art on Ebay, through Society6, Redbubble or Fine Art America. Etsy is also a really good option for original paintings and prints.

Effy Wild’s Most Popular Art Class: Book Of Days

Book of Days Art Ecourse by Effy Wild

Book Of Days is a year-long e-course produced by Effy Wild, which features 13 many journal art teachers every year. This course is designed to immerse you in art journaling with new content going live at the beginning of each and every month throughout the year, including full-length video tutorials by Effy and her all-stars, bonus content by Effy’s rising stars, interviews, journal prompts, live virtual gatherings and monthly vlogs. Along with more content than you’ll ever need to sustain your own creative practice, you will be enfolded in a community of gorgeous, wildly creative, supportive journal artists who make building and maintaining a creative practice one of their priorities.

Effy Wild Links

  • Effy Wild Website
  • Effy Wild YouTube

Get more artist interviews by signing up for the email list! Go to Online Art Classes.

 

Alex Mathers

Interview with Coach and Professional Illustrator Alex Mathers

Alex Mathers introduces his illustration websites and shares his journey to becoming a professional illustrator.

Alex Mathers

Alex Mathers Bio

Alex Mathers is an illustrator and writer from the UK, currently based in Bangkok, Thailand. He’s worked with clients like Dots Games, Saatchi & Saatchi, Google and the BBC. He enjoys drawing and writing on topics that help people live more confidently and creatively.

Please tell us about your work?

I’ve worked for myself for most of my adult life, dabbling in many things, including making money from working as a digital illustrator, selling ebooks and courses, selling stock graphics online, earning affiliate sales through my websites like Red Lemon Club, teaching, coaching, Kindle sales, and selling products like prints. The bulk of my work has been in getting commissioned for illustration work through clients like Google, the BBC, Mars and recently, Dots Games.

Please tell us about your websites RedLemonClub.
com and ApeontheMoon.com?

Both sites were set up in 2009. Ape on the Moon is a blog that shares the best in contemporary illustration with particular focus on the artists themselves. Red Lemon Club was set up as a means to share what I’d been learning as a freelance illustrator and independent creative, focusing on ideas around staying motivated and marketing.

How has blogging impacted your illustration
career?

Blogging has most importantly been an outlet for all the ideas I’d gather working in a ‘creative’ business for myself and has provided a great sense of fulfilment in helping others out and being able to make new connections and interact with a wide range of people, on- and offline. On top of that, it has been a source of supplemental income, exposure for my writing, books and creative work, and most importantly, it has been a place for my own written ideas to develop and improve.

You have a very large social media following, how
important is social media to your success?

Social media has always been important because it is a source of new followers, and a means to connect with those who already follow my work. It also provides me with a great amount of incentive to produce and share new work, which for me is priceless.

Does ApeontheMoon.com drive a lot traffic and
business for your work?

Ape on the Moon is not as active now as it was, because I’m focused on developing the Red Lemon Club brand, and my own personal brand at www.alexmathers.net. But, like with any active channel, it has definitely provided me with a stream of new eyes to see the full spectrum of what I’m working on. The key thing was that it was a platform for sharing new content, which is very powerful for attracting people to my brands.

Does blogging and social media get in the way of
doing your art or is that the price of success?

Time spent on social media and marketing absolutely cuts into time that could be put to making art, yes. But I feel my art would be greatly compromised if I was not able to market it, and put energy into avenues other than making graphics, like writing, which is a passion I could now not be without.

I think it would be silly for me to say that I’d want more time to spend on illustrating if it weren’t for blogging, because I don’t need to blog or go on social media. I use them because I want to. I like to be connected, and I know the significance of using them to expand my personal brand – in turn bringing more attention back to the illustration work.

I believe you learned illustration after university,
how did you learn?

I taught myself Adobe Illustrator using Lynda.com video courses shortly after completing a university degree in geography. I never officially learned ‘illustration’ from a formal organisation. My ‘school’ was in creating art, sharing it, seeing how the market responded, and adapting, hundreds of times over.

How long did it take to be good enough to start
selling your work?

I sold graphics within weeks of uploading stock graphics to istockphoto. We’re talking a few cents here and there. Within about 6 months I was getting some bigger client commissions through places like Elance, and then larger clients would approach me about a year into having been putting work out there.

How did you get started with stock illustrations?

I wanted a way to make passive income having read Tim Ferriss’ ‘The Four Hour WorkWeek’. Stock graphics seemed like one way to do it, and – combined with a life-long interest in drawing and making art – that’s what got me to upload my first piece there.

You focused on map illustrations, is it important to
specialize or niche down like that?

Yes, I believe becoming known for one niche at a time is the way to go. By all means expand your skills in many things behind the scenes. But from a marketing point of view, you want to specialise. Over time, you can move into new specialisms if you want, but at any point in time, there should be a focal point. It helps you market and it helps clients understand who you are and how you can help them specifically.

Are there still good opportunities to supply stock
illustrations?

I have no idea because I have not been adding stock work for years owing to diverting focus elsewhere. Competition is more fierce for sure, but with a focused angle and a fresh style or approach, I’m sure there are still many opportunities. It’s all about meeting a demand.

If you were to get started in stock now, what would
you do?

I would focus on developing a unique digital illustrative style that is balanced between a unique look, but at the same time isn’t so ‘off the beaten path’ that no new customer dare touch it. It needs a certain amount of mass appeal, and this comes with research and experimentation. You need to take your work to the market. There is only a certain amount you can do to predict and plan how people will react to visual material.

Alex Mathers Links

  • Alex Mathers’s Website
  • Alex Mathers YouTube
  • Alex Mathers Books

Get more artist interviews by signing up for the email list! Go to Online Art Classes.

 

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 14
  • Next Page »
  • Online Art Classes
  • Art Giveaway

BundlesforGood.com 2022. Terms of Use - Privacy  - Sitemap - Online Art Classes - Art Giveaway